Action and Information on Sugars (AIS) was created by public health dentists and dietitians in the mid-1980s to dispel the myths about sugars and health propagated by the sweet foods industries. One of our greatest successes was a campaign to stop GlaxoSmithKline (GSK) claiming that its Ribena ToothKind drink ‘did not encourage tooth decay’. The claim was endorsed by the British Dental Association (BDA).