According to a Mori poll in March 2004, the fairtrade mark is now recognised by 39 per cent of the British public, up from 11 per cent five years ago. But what difference does fairtrade actually make to the lives of the producers? John Atkin looks at the Nicaraguan community of La Pita who sell half of their coffee on the fairtrade market
… on the fairtrade market La Chureca, Managua’s city dump, is a desolate monstrosity - teeming … rubbish. As it turns out, they are, as the City Council leases the land out to a dairy …