It's not the Vikings looting and pillaging at the British Museum - it's BP! Photo: Hugh Warwick.
Vikings looting and pillaging? No, it's BP
29th April 2014
Theatrical protest group the Reclaim Shakespeare Company has invaded the British Museum and held a surprise performance challenging BP's sponsorship of the popular Vikings exhibition.
The British Museum should sever all ties with BP, because this sponsorship deal is giving the company a veneer of respectability that it does not deserve.
The performance aimed to point out the irony in the fact that an oil company accused of recklessly plundering natural resources is sponsoring an exhibition about some of history's most famous looters and pillagers.
The performance came shortly after the same group launched a spoof Viking film based on the exhibition's promotional trailer, and a petition calling for an end to the British Museum's BP sponsorship deal, which is up for renewal in 2017.
A large crowd of museum-goers gathered to watch the performance. Security guards looked on, but did not interfere. After the performance, several people dressed as Vikings stayed inside the museum to hand out anti-BP flyers to the public, and the cast performed again outside the museum.
At 3.30pm, a flashmob choir suddenly started an a capella version of 'Ride of the Valkyries' in the Museum's Great Court, featuring lyrics about oil spills.
This drew a crowd of museum-goers who then watched with interest as a gang of oil-stained 'BP Vikings', heavily branded with the oil company's logo, marauded through the space. They then struck a sponsorship deal with the Norse god Loki to help them profit from Ragnarok, the end of the world.
The gods Thor and Freyja arrived to deal with Loki and the performance concluded with applause from the audience and a crowd of people chanting "No BP! No more looting!" while symbolically ejecting the BP Vikings from the Museum.
The British Museum continues to defend its controversial sponsorship relationship with BP, despite:
- the Deepwater Horizon drilling disaster;
- the company's decision to start extracting highly polluting and destructive tar sands oil in Canada;
- its enormous contribution towards climate change;
- and its recently-announced partnership with Russian state-owned oil company Rosneft in order to exploit the hazardous and vulnerable Arctic.
Oil companies - big bank, small bucks
A new infographic by oil-industry watchdog Platform shows that the amount of money given by BP in its sponsorship deals with the British Museum, the Tate, the Royal Opera House and the National Portrait Gallery only makes up a tiny part of their overall incomes.
For example, BP provides less than 1% of the British Museum's annual income, but receives a large amount of high-profile branding in return, as well as the use of the largely publicly-funded Museum for its corporate events.
Pressure on cultural institutions to consider the ethics of their sponsorship deals is currently high. Earlier this month, the veteran human rights campaigner Archbishop Desmond Tutu said "People of conscience need to break their ties with corporations financing the injustice of climate change."
The campaign is working
Following months of pressure, the Southbank Centre suddenly ended its long-running sponsorship deal with Shell earlier this year. Pressure is also growing on the Tate over its refusal to reveal details of its BP funding, despite being ordered to by the Information Commissioner.
Campaigners from the Reclaim Shakespeare Company believe that their onstage protests contributed to the recent downgrading of BP's sponsorship of the Royal Shakespeare Company.
BP is the British Museum's most longstanding corporate partner, supporting the museum since 1996, and regularly sponsoring major exhibitions. There has been a BP Lecture Theatre within the Museum since 2000.
Westley Ingram, who played a BP Viking in the guerrilla performance, said: "BP is officially the world's biggest corporate criminal, following the Gulf of Mexico disaster. Its activities in the tar sands, the Arctic, and elsewhere are locking us into a future of disastrous runaway climate change.
"The British Museum should sever all ties with BP, because this sponsorship deal is giving the company a veneer of respectability that it does not deserve."
RSC and Southbank Centre are taking steps to cut oil ties
Guy Martin, who also played a Viking, said: "As the reality of climate change becomes ever clearer, the case for ending oil sponsorship of the arts is gathering momentum.
"Both the RSC and Southbank Centre seem to have taken steps to no longer act as a figleaf to hide the destructive activities of oil companies such as BP and Shell. The British Museum, Tate Galleries, National Portrait Gallery, Science Museum and others must now do the right thing and follow suit.
"We need decent public funding for arts and culture that doesn't allow unscrupulous companies like BP to buy themselves such a dangerous level of public credibility."
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