We don't understand enough about how fear, hope and a sense of efficacy interact in motivating action in different individuals.
People underestimate how hot the world has become and how much plastic waste has ended up in the environment, research suggests.
Misconceptions about the impact humans are having on the planet are widespread, according to the study by the Policy Institute at King's College London.
Only a quarter of people quizzed by Ipsos Mori for the research correctly identified that all 20 of the world's hottest years on record had occurred in the last 22 years.
Wildlife
On average, people guessed that 12 of the hottest years had occurred in that time, the figures show.
Members of the public also underestimate how much plastic waste has ended up in the environment, suggesting on average that just under half (49 percent) of the 6.3 billion tonnes of the material created globally has ended up in landfill or as litter - when the true figure is 79 percent.
Just nine percent has been recycled, far lower than the average estimate of 26 percent by people polled.
Only a third of the public correctly think that the population sizes of mammals, birds, fish and reptiles in the world has fallen by 60% since 1970, which is the estimate made by conservation organisations WWF and ZSL.
Half of people thought wildlife populations had fallen by 25 percent in that time.
Mis-perceptions
There were also misconceptions about where greenhouse gases are coming from, with those polled suggesting that 20% of pollution came from flying - compared to the real figure of two percent.
People also overestimated the role of recycling in reducing their carbon footprint, and underestimated the impact of avoiding one transatlantic flight.
And just 21 percent selected having one fewer child as a top way of cutting an individual's greenhouse gas emissions, although it is the most significant thing that can be done, the research said.
Bobby Duffy, director of the Policy Institute at King's College London and author of The Perils of Perception: Why We're Wrong About Nearly Everything which is being published in paperback, said: "It is vital to understand public mis-perceptions about climate change and the natural environment - but not just so that we can bombard people with more information."
Widespread
He said his book showed "we can't just provide facts and expect people to hear them and act, regardless of how extraordinary those facts are".
Prof Duffy also warned that there was not enough understanding about how fear, hope and a sense of the effectiveness of actions interacted in motivating people.
"But it's just as naive to believe we know the right emotional buttons to push: we don't understand enough about how fear, hope and a sense of efficacy interact in motivating action in different individuals."
He added: "A little more understanding of the scale of the issues, the most effective actions we can take and just how normal and widespread concern has become couldn't hurt."
This Author
Emily Beament is the PA environment correspondent.
