The case against Prunella Scales, the case against Jamie Oliver
1st September, 2004
The most successful celebrity endorsement ever, Prunella Scales’ TV ads have added more than £2.2 billion to Tesco’s profts. And yet she says she really cares about the environment.
She was president of the CPRE from 1997-2002 and is now a face of the Woodland Trust. While you were president of the CPRE, your organisation launched a campaign against Tesco claiming that a planned store in Hadleigh ‘would be very damaging to local suppliers, generate traffic and have an impact on historic buildings and the vitality of the high street.’
Were you unaware of this action, or were you just unconcerned at the conflict of interest? You want ‘severe penalties’ for car commuters. Does the same apply to those people compelled to use their cars to go shopping in the out of town Tesco now that their local shops have shut down, unable to match its prices? Does it matter that three-quarters of supermarket customers now travel by car and that a typical out-of-town superstore causes £25,000 worth of congestion, pollution and associated damage to the community every week?
As departing president of the CPRE your farewell was an attack on planning laws. Have you read the lobbygate story concerning the string of ‘coincidences’ that connect a sizeable Tesco donation to the millennium dome and an alteration in a proposed Car Park tax that would have cost it £20...
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