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ecoTOOLs: Greener Brushes

The Ecologist

2nd March, 2011

Plastic handles and fur bristles have made cosmetics brushes some of the least eco-friendly products in your make-up bag, but that could all be about to change with the UK launch of American brand, ecoTOOLs

Finding make-up brushes that don’t cost the earth – in environmental or financial terms – isn’t easy. From the hair used in the bristles to the plastic handles, putting your make-up on can have an unexpectedly large carbon footprint. But all that could be about to change. New to these shores is an American range of make-up brushes called ecoTOOLs that are both good for the planet and good with your face paint. The brushes have bamboo handles and taklon, cruelty-free brushes, while the metal part of the brush is made from recycled aluminium.

Available at Boots and Tesco, the brand also donates one percent of annual profits to eco-charities. Along with 70 other companies, they’ve also donated a slice of this year’s revenues to not-for-profit organisation, Earthshare, which works to promote environmental practices in business. The brand has also partnered with top make-up artist, Meredith Baraf, whose handy tutorials using the brushes can be found online.

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