The Ecologist

 
Madara skincare

Madara skincare brand has been described by WWF as embodying principles of 'deeper luxury'

More articles about
Related Articles

Madara: the luxury skincare range with social and environmental ethics

Matilda Lee

7th December, 2011

'Deeper than skin' is the motto of ethical green beauty and skincare brand Madara which has received accolades from WWF

Latvia isn't the most obvious place to look for a pioneering skincare brand, but in the 5 years since it was created, Madara has helped put the Baltic country on the beauty map. So much so that Madara was hailed by WWF as one of a select crop of brands that embody the spirit of ‘deeper luxury' - by combining luxury with social and environmental awareness.

Madara founder Lotte Tisenkopfa-Iltnere (pictured left) started her company out of frustration in the lack of organic and natural beauty products in her home country. From a simple bar of soap, the company now produces a wide range of products from skincare, haircare and cosmetics -all free from harmful chemicals and preservatives, not tested on animals and certified by Ecocert.

Madara is the Latvian name for a delicate green flowering plant that bears tiny white blossoms and starry-shaped leaves, known as 'cleavers'. It's the plants delicate and fragile beauty which led Lotte to name her company after it, and the company prides itself on the blossoms and herbs, both cultivated and wild-crafted, that go into its products.

Madara has won many plaudits both for its products and for its clean, recyclable packaging. All Madara products contain typical Baltic herbs and plants like calendula, plantain and rosehip, which are powerful and effective in protecting the skin.

The Combination Skin Skincare set contains the following three products:a deep purifying foam 150ml; deep balance toner 200ml; deep moisture fluid 50ml. The price has been reduced from £52 to £45.

Deep Purifying Foam does what it says on the tin, with the light foam masking a powerful, yet gentle, clean. It contains Baltic St. John's wort, calendula, chamomile, yarrow and rose water

It's the cucumber that makes Madara's Deep Balance Toner smell so crispy fresh, guaranteed to give tired skin a natural wake-up boost. Rose water and chamomile help balance the skin's pH level and absorb moisturiser better.

A morning beauty regime can be finished off with a couple of squirts of Madara's Deep Moisture Fluid which hydrates, firms and nourishes the skin. Easily absorbed, it is effective in balancing oily and dry areas.

Madara is available at independent stores nationwide and online.

Add to StumbleUpon
  READ MORE...
GREEN LIVING
Beat the Winter Beauty Blues
Whether it’s dry skin or chapped elbows, Sophyto founder, Karen Drake, has the solutions to your winter beauty woes
GREEN LIVING
Can I trust my 'natural' or 'organic' body cream?
What does it take for a company producing skincare or haircare products to be truly 'natural' or 'organic'? Laura Sevier sorts fact from fiction in the health and beauty stakes
GREEN LIVING
Eco chic: why organic beauty is giving the luxury market a run for its money
Beauty’s new eco-luxury brands with their emphasis on organic ingredients combined with wrinkle-busting efficiency give you the best of both worlds, says Ruth Styles
GREEN LIVING
Beauty supplements: are they worth it?
Supplement is the latest beauty industry buzzword but just how effective are beauty power pills? And just how green? Robert Phillips takes a closer look
GREEN LIVING
Winter skincare: top ten eco picks
Clean, green beauty products for the holiday season

 

Previous Articles...

ECOLOGIST COOKIES

Using this website means you agree to us using simple cookies.

More information here...

 

FOLLOW
THE ECOLOGIST