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WWF’s Earth Hour 2013

WWF’s Earth Hour is a unique annual phenomenon that focuses the world’s attention on our amazing planet, and how we need to protect it.

Earth Hour is a simple idea gone global. Show your support and switch off!

WWF is calling for people across the world to take part in Earth Hour 2013 – the biggest switch-off in history. At 8.30pm on 23rd March hundreds of millions of people across the globe are expected to turn off their lights for an hour, to show they care about the future of our planet.

Last year’s Earth Hour saw a staggering 6,950 towns and cities in more than 152 countries take part in what has become a global movement.

From a single domestic light bulb to giant iconic illuminations such as Big Ben, the Taj Mahal and the Sydney Opera House, the Earth Hour switch-off can demonstrate a determination to help protect the planet.

Rachel Bloodworth, spokesperson for WWF, explains: “Earth Hour is a simple idea that’s gone global. Hundreds of millions of people turn off their lights for one hour, on the same night, all across the planet; a visual demonstration that shows just how much people care about our wonderful planet. 

Exclusive recipes

Celebrity chefs Gordon Ramsay, Jamie Oliver, Ken Hom and Val Warner have devised recipes to encourage friends and families to cook a special meal for the occasion – to then enjoy by candlelight during Earth Hour.

The recipes, which follow the five WWF Livewell principles of healthy eating, will be shared with the public at

Earth Hour supporter Jamie Oliver has some great ideas of his own for helping the environment: “We can all make simple changes to help, like always buying as much local produce as possible, choosing higher-welfare meat, and even trying to have a couple of meat-free days a week. Together we can make a massive difference.

Keeping the kids amused

To help entertain children while the lights are out, some of WWF’s ambassadors have teamed up to record readings of Rudyard Kipling’s famous children’s tales from the ‘Just So’ stories. Audiobooks of the recordings will be available for exclusive download from the Earth Hour website. 

Earth Hour Tips

Kirsty Gallacher is an avid supporter of WWF’s work, and will be taking part in Earth Hour this year. To further support the activity, she suggests five easy ways to lead a more sustainable lifestyle:

1 - Reduce the amount of energy you use within your home and at the same time help cut bills.  Even little things like making sure you use energy efficient light bulbs are a simple way to boost your eco-credentials in the home….and it saves you money.

2 - Ditch plastic bags, they’re so last season! Use cotton or canvas bags when you go to the shops so you don’t need to keep collecting plastic bags. It’s a great idea to keep a couple at work or in your handbag for when you need to pop to the stores.

3 - Recycle and reuse as much as possible. And that doesn’t just mean the easy things like cans and bottles, but also the bigger things like mobile phones, which can also help to raise cash for charities. 

4 - Don’t fill your kettle each time you boil it. Many people don’t realise how much electricity kettles use and how much is wasted if you only want two cups of tea but you boil enough water for four.  So be sure to only boil as much as you need!

5 - Everyone loves a nice hot soak in the bath but a shower uses much less water and energy than running a bath, so save the bath for those long lazy weekends.

Watch this video of McFly challenging you to do it in the dark!

However you decide to embrace Earth Hour is up to you – just remember that by switching off the lights at 8:30pm on 23rd of March you’ll be helping show that you care about protecting the things that are important to us all.

For more information and to sign up (to show your support) visit

WWF is one of the world's largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. We're working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Find out more about our work, past and present at    





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