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Organic farming has sold out and lost its way

Julian Rose

17th March, 2010

The dreams of the early organic pioneers have been subsumed into a rush for global supply chains, strict regulations and fast-selling brands

Back in 1975, when I first started converting my farm to organic agriculture, there were no standards for production and no rule book. Just a few people committed to weaning their land off agrichemicals, improving soil fertility and supporting good animal health through regular crop rotations and through the sensible applications of farm yard manure. It was about taking a caring attitude to the overall welfare of our farms and trying to engender a wide bio-diversity of species within the farmland habitat.

We were not overly concerned about financial profit, but were interested in making an adequate return on our investments and in the quality, flavour and freshness of the foods we produced. We were perhaps more mindful than most of the words of Soil Association founder, Eve Balfour, that ‘organic’ food should be mostly unrefined and distributed and consumed locally, in its optimum condition.

Happy cattle


I decided to develop my farm at Hardwick, in the Chiltern Hills of South Oxfordshire, on a mixed farming model, utilising a wide number of grasses and herbs in the lays and retaining all the ‘never ploughed’ permanent pasture that covers the chalk hills and sweeps along the Thames-side meadows. My view was that the dairy cows, sheep and beef cattle that I purchased to graze these meadows would produce subtle, fine flavoured milk and meat and would be kept healthy by eating their particular choice of medicinal herbs and hedgerow leaves, at will.

I was not disappointed. The cattle thrived and the crops grew free from disease. We were able to start a local unpasteurised milk and cream round that was much appreciated by local country people. When, in 1987, the Government tried to ban raw milk, I led a ‘Campaign for Real Milk’ and beat it off.

A growing enterprise

As we continued to build up the enterprises on the farm, so the milk round offered more choice of fresh and local organic produce: free range eggs, butter, pork, beef and table poultry. And in 1986 Hardwick’s smoked bacon won the first ever Soil Association Food Award.

The organic farming movement was giving birth and there was a sense of excitement in the air. We were proving that the wisdom of old was alive and well: one could contribute to the long-term sustainability of the land while producing robust, wholesome foods in sufficient volumes to satisfy local needs and produce a modest economic return. At that stage there was no premium, no mass production and no supermarket sales. We were an embryonic movement which shared much commonality with the fast disappearing traditional mixed family farms whose standard practice included rotational farming and minimal applications of agrichemicals.

The dream sours

What ‘organic food’ and its localised market was in those days bears little resemblance to ‘the industry’ that it is today: an industry that is heavily and centrally policed, has a compendium of regulations and is ‘big business’ on a global scale. In fact, much of the ‘organic’ produce shipped in from around the world and across the UK today carries no sense of connection with its geography or its farmers. It is as anonymous as the majority of conventional chemically produced foods, as dull in flavour and as lacking in nutritional vitality. What’s more it belongs in the category of ‘high food miles’ heavy ecological footprint produce, exceeding the 3,000 kilometre average shopping basket once identified as the UK norm. Due to the need to carry a lot of information, it is also responsible for an excessive level of packaging – most of which is non biodegradeable.

 


 

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All this is a far cry from what might be considered a responsible and sustainable form of greening, and a far cry from the original aspiration that organic food should stand for ‘unrefined, fresh, local and seasonal’. One can even purchase ‘organic’ ultra heat treated homogenised milk in supermarkets today, a product that bears no resemblance to real milk at all.

Stagnation

However, there just might be some compensation for this consumer-oriented form of ‘green’ indulgence if the level of UK land converted to organic farming methods had shown substantial increases throughout this time. But this is not the case. In fact the official statistics reveal that there has been a negligible level of land converted to organic status over the past 20 years. It has remained pretty much static at around 3 to 4 percent of UK farmed land throughout this time.

So apart from the resilience of a small body of local producers who have helped to pioneer such marketing ventures as box schemes, farmers' markets, farm shops and dedicated farm-to-mill/processor chains, we have today an organic marketplace that is almost wholly dominated by super- and hypermarket chains. Their green credentials include the import of some eighty percent of organic foods, shipped and flown in from all over the world and from farms that are often as big and as undistinctive as their conventional monocultural lookalikes.

A boon for Tescos


Of course this is all very nice for the Tescos and Sainsburys of this world. It provides a nice bit of green icing for their very un-green cake. But what does it mean for human health? For the future of the 96 per cent of our farmland that remains dependent on heavy doses of toxic agrichemicals? To the once happy dream of a living, quality food-based rural economy and to more birds, bees and insects establishing their habitats amongst our unsprayed species rich fields? To farmers who care?

Organic food and farming was predicated on the belief that something called ‘holistic thinking’ would grow up along with the species-rich meadows and living foods. It was established on a belief that we humans are capable of comprehending, even participating in, the cyclic wheel of nature, seasons and unforced productivity. But only a little way down the line, it seems that we lost the plot.

We are now fast approaching a state in which a first and second class ‘two tier’ food culture will become the norm. A culture in which the financially secure and generally privileged will choose a premium priced, largely pesticide free ‘organically raised’ diet, while those less fortunate will have to contend with factory farmed, hydroponic and genetically modified foods, churned out by corporate enterprises having no other goals other than big profit and domination of the human food chain. 

The organic food and farming movement can only help reverse this Orwellian scenario, and contribute to a better future, by revisiting its roots and ceasing to chase the chimera of big-time branded salvation.


Sir Julian Rose is an early pioneer of organic farming. He is President of the International Coalition to Protect the polish Countryside and author of the book ‘Changing Course for Life – Local Solutions to Global Problems’.

 

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Users Comments

Re: Organic farming has sold out as lost its way
Posted By nommh 1 March 17, 2010 04:42:00 PM

The WTO is lobbying Barroso to allow more GMO foods on European fields. National politicians are endorsing GMOs and the lobbying machine of Big Ag tells the public that organic farmers/consumers should go with the times and accept a certain amount of GMO in their food. Is this a time to drive a wedge between holistic and market oriented organic farming? I hope not.

Re: Organic farming has sold out and lost its way
Posted By montydon 1 March 18, 2010 10:50:00 AM

A good article raising a really important point. This is not a cut and dried issue as there is an inevitable overlap between honourable organic growers trying to run a viable business by increasing sales and cynical manipulation by those that only use the branding 'organic' for purely financial ends. But it is a real concern.

Re: Organic farming has sold out and lost its way
Posted By jbyng 1 March 18, 2010 11:31:56 AM

Like Julian I deprecate the fact that organic food is often highly processed and transported great distances. But, as someone intimately involved in the introduction of statutory standards I believe they have played a useful role in protecting consumers and genuine producers from fraudsters. I hope campaigners will join Julian in urging consumers to choose organic for the sake of the environment and local, unprocessed for the sake of taste and nutrition.

Re: Organic farming has sold out and lost its way
Posted By EC008352 1 March 18, 2010 02:52:29 PM

Julian makes many important points but there is a difference between losing your way and selling out. Amongst those who have made the most money and contributed to making it a brand are some of the pioneers, some of the most radical are those who have joined only recently. I think it is more important that the organic movement has lost its way, in that it no longer has a strategy that really works. Green consumerism and voluntary action can only get it so far. A new strategy needs to engage more people and do so on the basis of evidence rather than argument alone. There is a body of evidence that points to the environmental and social benefits of organic farming, and it is that should be the focus of campaigning. The evidence about nutrition is weak, and the constant references to taste plays right into the hands of the marketing people - it is just the sort of meaningless claim they love. It is easy to accuse one another of selling out, it is more useful to talk about how we get out of the situation that the organic movement finds itself in. Matt Reed

Re: Organic farming has sold out and lost its way
Posted By jackie 1 March 18, 2010 04:22:59 PM

I agree absolutely. Some organic is better than none but highly processed foods labelled as organic in their ingredients are questionable and their organic status is used to market them for a higher price. I have recently joined the Biodynamic Association as I feel that is more ethical and has more integrity.

Re: Organic farming has sold out and lost its way
Posted By EC006607 1 March 18, 2010 04:41:03 PM

I don't think anyone who cares about what they eat seriously considers any supermarket organic food, local farm produce and local box schemes like Riverford that state origin and emissions for their food seem to me to be doing a amazing job and being very successful business's.

Re: Organic farming has sold out and lost its way
Posted By redrose 1 March 18, 2010 05:36:11 PM

Not so sure about Riverford. 'Local'? Don't they supply London from Devon? Aren't they something approaching an 'organic monopoly'? The article suggests getting away from this genre of business.

Re: Organic farming has sold out and lost its way
Posted By PhilRidley 1 March 18, 2010 05:56:44 PM

See Sir Julian speak THIS SUNDAY March 21 2010, along with Sally Fallon, Barry Groves and Natasha Campbell-McBride in London at WISE TRADITIONS UK, from the Weston A Price Foundation, where we will be exploring wise traditions in food, farming and the healing arts. We have raw milk from local farms and artisan produced foods, etc. to complement the speakers. westonaprice.org/london philridley@hotmail.com 02076821093

Re: Organic farming has sold out and lost its way
Posted By Leveller 1 March 18, 2010 06:42:25 PM

The growth in the organic market in recent years has been measured largely in terms of sales figures and market share rather than the intrinsic value of the goods it provides and the way land is managed. Whilst this has undoubtedly given it a voice in political circles where the voice of economics tends to drown out all else, it has come at the cost of being inextricably linked to the same major supermarkets and centralised food distribution system that has inflicted so much damage to principles of good husbandry and the provenance of food. I agree wholeheartedly with the sentiment behind this article and the question “has organic farming lost its way” quite rightly suggests a journey, upon which its current form as a standards-laden industry has arrived at a point where many see it as merely a business opportunity rather than an art. It has also arrived at a point where the economics of scale favour expansion ~ rarely do we see “small is beautiful” reflected in the growth of the movement (I think another comment mentions Riverford?!) For organic farming to return to a path that reflects its true foundations, an alternative is needed ~ an alternative retailing network to supermarkets and an alternative to the monopolies that increasingly dominate the seed markets. Perhaps like “mainstream” farming, the change in course for the organic movement will not be one mapped out by its leaders but precipitated by increasing fuel costs and the fickle nature of supermarket’s commitment?

Re: Organic farming has sold out and lost its way
Posted By merlin 1 March 18, 2010 08:39:51 PM

I agree totaly, we live at the "other end of the world" New Zealand" and the same things are happening here, I was involved in the natural health area for many years and saww the same thing happen there - in the eagerness to be accepted by mainstream and the money machine the compromise begins with ethics, conscience, common sense, craftsmen knowledge, and willingness to observe what nature has to teach us replaced by regulations, rules, certification etc which is simply a marginaly better copy of what already exists - mans mind folly.

Re: Organic farming has sold out and lost its way
Posted By redrose 1 March 18, 2010 09:51:38 PM

Heh Merlin, that's a great take on the sorry scene. In these globalised days 'the money doesn't speak - it swears'

Re: Organic farming has sold out and lost its way
Posted By gracegershuny 1 March 19, 2010 12:30:30 AM

The activist community in its quest for 'purity' and the toughest organic standards has played into this problem - very similar to the situation in the US, except our organic acreage is even smaller. Please see my post on the Chelsea Green authors' blog from December, 2008 at: http://chelseagreen.com/blogs/gracegershuny/2008/12/03/are-the-best-organic-standards-the-toughest-organic-standards-why-the-activists-got-it-wrong/

Re: Organic farming has sold out and lost its way
Posted By FarmerTim 1 March 19, 2010 06:43:20 PM

Julian is right to point out that dealing direct with customers direct is the important focus. Only by capturing the retail margin can financial as well as environmental and social sustainability be achieved, for farmers and customers. Currently between 1 and 2% of food is sold direct from farms. Directly reconnecting people to land and food, farms that produce food for people rather than commodities for industry, is the next step. Here we do this and as a farmer creating food for customers I say come on my land... ... and the happy co-incidence is that no-one, nooe of the customers ask for the pigs to be chemically castrated, carcinogens to be applied to their veg or the hedges to be ripped out... The direct route emphasises that we all farm, every time we eat, and that it is not just what we buy, how it is produced and the cost, but also WHO we buy it from that matters.

Re: Organic farming has sold out and lost its way
Posted By EC004729 1 March 20, 2010 02:47:22 PM

Not so sure about Riverford? Please visit their website. I live in Hampshire and get my vegetables from the farm in Upper Norton near Winchester. Riverford works with several organic farming co-operatives all over the country. Not as pure as biodynamic and in walking distance, but, I think on the right path.

Re: Organic farming has sold out and lost its way
Posted By EC014782 1 March 21, 2010 06:57:14 PM

agree.....when are we going to realise the direct link between the concoction of chemicals, pesticides, herbicides, antibiotics, growth hormones etc etc that goes into our mass produced fruit, vegetables, poultry, fish and meat and the amorphous mass of dis-ease and sickness that is so prevelant in our country...our beautiful country with our beautiful people...we need to start teaching our children how to grow their own food, with traditional, sustainable methods that supports the ec0-system in which we live instead of ridiculous, lessons in more often than not, how to be politically correct. Get them out into the fresh air, show them how to sustain themselves and I guarantee, all the ills that plague our kids will diminish and community, organic farming and sustainability will prevail as will a flourishing eco-system.....put it on our school curriculum and give it some heart....

ORGANIC FARMING
Posted By EC018132 1 March 22, 2010 05:22:32 PM

I DO NOT THINK organic farming has lost it"s way. I agree that it is a pity that growers feel they have to sell to the big supermarkets; but surely it is better that everyone has a chance to buy organic even if we feel that they get a lesser product, it may still be better for their health to eat fewer chemicals. Ofcourse Riverford sells to London, how else are Londoners going to get food except through growers sending it up from their farms? The Organic movement is currently encouraging folk to grow their own. Perhaps this makes big growers anxious? I live in the country side but I still have to travel 5 miles to my nearest organic market stall to buy what I haven't grown for myself. FM

Julian Rose speaking in London tomorrow
Posted By GaiaRowan 1 March 24, 2010 03:48:51 PM

If anyone would like to discuss this and other issues with Julian, he will be speaking at a Gaia evening in Hampstead, north London, tomorrow evening. The talk will begin at 7.30pm at Burgh House, NW3 1LT, drinks and wine beforehand at Gaia House opposite (18 Well Walk, NW3 1LD). The title of the evening is Taking Back Control of our Lives - Local solutions to Global Problems. For further information visit the Gaia Foundation www.gaiafoundation.org

Re: Organic farming has sold out and lost its way
Posted By redrose 1 March 27, 2010 10:55:45 AM

EC018132 says that "0f course Riverford sells to London" but this attitude is part of the problem. The original idea of 'box schemes' was that they would supply the communities within a reasonable distance/proximity of their production base. This means that the land surrounding towns can be used to supply those towns with good, fresh low food mile (and low CO2) foods. Its only when 'making money' becomes more important than ecological common sense - that sensible scale, localised businesses turn into giant monopolies supplying distant connurbations, and thus completely loose the plot.

Re: Organic farming has sold out and lost its way
Posted By EC018132 1 March 29, 2010 10:04:50 PM

Come on Redrosse where is the box scheme local to the East End or even Westminster? There are organic veg stalls on London markets and they are extremely popular for all sorts of londoners; but the stuff still has to be taken there. Untill we have Cuban style urban horticulture how else are Town dwellers going to get their fresh veg? Still better than flying french beans from Kenya and I have country neighbours who buy those from supermarkets,despite local box schemes and farm shops.

Re: Organic farming has sold out and lost its way
Posted By redrose 1 March 31, 2010 09:49:09 AM

EC0181321: Yes, better than flying green beans in from Kenya - but worse than supplying Exeter. Someone has to break the mould of propping up London via distant hinterlands don't they? London is unsustainably large. Was already so 100 years ago. Its built on the 'empire' model. Londoners must now blaze their own trail by radical 'own growing' in any space available to them - and then attract Kent, Surrey and Esssex to supply them as the next phase. And all over the UK it should work in the same way.

Re: Organic farming has sold out and lost its way
Posted By zdan06 1 May 17, 2010 04:53:42 AM

does this offer also available in the south east asia. we are currently using organic process of farming of crops. but it is limited. limited by knowledge and resources. :) http://www.sumotorrent.com/

sos world
Posted By msorfiap 1 July 31, 2010 05:07:32 AM

http://hubpages.com/profile/MARIAMORTA. The above site will open the windows of real information to you. You will be shocked finding out what is really going on in the world right now, but you will only read from here, once the press, unfortunately, all over the world, has been hiding essential information from you since long ago, all having worsened up, to unbearable levels, in end of 2001. Some members of the press are quite happy actually committing crimes themselves and getting bribes not to publish, unfortunately finding out ‘they could get money’ like that through me somehow (money offered by Zelia Cardoso de Mello, in Brazil, a fortune, for them not to publish her affair story). They became immoral and corrupt as a class, unfortunately, at most by then. Example of news you will see here: Slavery with CIA unadvertised gadget killing and impairing criminally people who have never served CIA and are not Americans, plenty of people, all told to be suicide, accident, or others, those people including Heath Ledger, for instance. Responsible for all this by now is Obama, Wagner Montes, Kevin Rudd, Julia Gillard, and others. It will also tell you how to help stopping this sort of crime against human kind and how to help people who have already been their victims have true justice. It is all based on independent research, report from own criminals and victims. The press is alerted on all since end of 2001, publishes nothing. We have then taken their role (as well) and are publishing online, as we can. We need a lot of help. Please inform me, either via SMS or e-mail, in case you try, even once, and you cannot access the website for some reason, that is of fundamental importance to me. Also let me know which site (wordpress or hubpages) you have experienced problems with, please.
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