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celebrity endorsement: 1/1 of 1

The case against Prunella Scales, the case against Jamie Oliver

Jeremy Smith

1st September, 2004

The most successful celebrity endorsement ever, Prunella Scales’ TV ads have added more than £2.2 billion to Tesco’s profts. And yet she says she really cares about the environment. more...

celebrity endorsement: 1/1 of 1

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