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Organic milk was one of the few sectors to show any growth in sales value in 2009

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Consumers lose interest in organic food


12th April, 2010

Consumers turned their back on organic but continued to buy fairtrade in 2009, according to the latest sales figures

UK organic sales figures dropped by 13 per cent in 2009 after more than 15 years of continuous year-on-year growth.

The biggest falls were in sales of bread (-39 per cent), chilled foods (-21 per cent) and poultry (-28 per cent). Organic egg sales also fell by 20 per cent but free-range sales continued to increase indicating consumer demand for higher-welfare eggs.

However, organic milk sales did show a 1 per cent growth despite an overall decline in the value of dairy sales.

According to the Soil Association's annual Organic Market Report, the total value of organic products sold last year was £1.84 billion compared to the record high of £2.1 billion in 2008.

Supermarket sales dropped by 12 per cent year-on-year but still accounted for more than 70 per cent of all sales in 2009. Independent retailers and farmers' markets suffered bigger drops of around 20 per cent in organic sales.

Fairtrade growth

The decline in organic sales in 2009 contrasts with a 12 per cent rise in fairtrade sales over the same period. In February, the Fairtrade Foundation reported total retail sales worth £800 million for 2009.

Despite the decline, the Soil Association expects the market to recover during 2010 and grow by between 2-5 per cent.

'Confidence is now returning, and with the growing recognition of the need for environmentally sustainable production systems that are less reliant on fossil fuels, we are confident that the organic market, having weathered the recession, will return to growth,' said policy director Peter Melchett.


Away from food, organic health and beauty products grew by a third to £36 million. Textile sales, estimated to be worth £100 million, remained static in 2009.

The Soil Association's market report also reported a survey of why consumers buy organic. The top three reasons given were that produce is unprocessed, the regulations mean that the use of pesticides is restricted, and that products generally taste better.

Animal welfare issues and the exclusion of genetically-modified products were ranked seventh and eighth respectively.

Useful links
Organic market report 2009

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