The Ecologist

 
iPhone picture of patio heater
More articles about
Related Articles

iPhone users asked to rat on energy wasters

Ecologist

8th January, 2010

Smart-phone owners are being encouraged to snoop on energy wasters and report them

The idea is simple. You’re out for an evening stroll and pass by an office building. The last employee left hours ago but the building is lit up like your grandmother’s birthday cake.   
 
According to the founders of EcoSnoop, you are no longer powerless to act. 
 
Snap a picture using your iPhone, tag some information about ‘the case’ and join a community of EcoSnoopers who are ‘saving the world one picture at a time.’
 
The location and information is there for other EcoSnoopers, who can join forces, gather support from the local community and propose solutions.
 
‘Once a resolution is in place, the location can be tagged as resolved and given a green thumbs up as an environmentally aware business,’ says EcoSnoop’s website.
 
So far, users have used the site to report outdoor heating, daytime street lighting and over-lit shops.

Frosty reception


But EcoSnoop has had a frosty reception from the online community. While the company claims not to be ‘Big Brother’, many of the posts on the website today were critical.
 
One ironic tag next to a picture of open shop doors said:

‘Oh my God, they left the door open. I can’t believe it. Why hasn’t anyone called the cops? Someone please give me their address so I can report this or else global warming will make San Francisco sink in the Pacific Ocean.’
 
But EcoSnoop says that the application is there to promote energy saving rather than address climate change. 
 
‘EcoSnoop frankly has no idea if man-made CO2 is the source of climate change. EcoSnoop helps identify opportunities for making improvements that help companies and communities reduce cost, waste and inefficiency.’

Useful links

EcoSnoop

Add to StumbleUpon
  READ MORE...
NEWS
'Moralistic' environmentalists turn people off buying green
Poll shows that consumer willingness to buy ethical products has fallen, but the recession may not be the only cause
NEWS ANALYSIS
Blackwashing: do NGO tactics risk long term public trust?
Instead of making exaggerated claims about species becoming extinct, NGOs could make progress on issues like deforestation by collaborating more closely with companies, claims a new report
HOW TO MAKE A DIFFERENCE
Campaigning: the basics
Top tips on getting a campaign off the ground - from letter writing and petitions to non-violent protest
GREEN LIVING
How to fix a leaky tap
Fixing a tap could help save tens of thousands of litres of clean water in a year, and save yourself money in the process. In her new book, Mend It!, Siân Berry explains how
GREEN LIVING
Ecologist guide to detox
It's easy to dismiss 'detox' as a fad, as some product claims are exaggerated. But detoxing, as a practice, has been around for centuries.

 

Previous Articles...

ECOLOGIST COOKIES

Using this website means you agree to us using simple cookies.

More information here...

 

FOLLOW
THE ECOLOGIST