The Ecologist

 
Workmen install a solar panel on a roof

The majority of the public have not yet started adopting low-carbon technologies in their home

More articles about
Related Articles

Public bored by climate change, says IPPR

Ecologist

17th September, 2009

Government and business face a big challenge in changing the public’s use of energy at home and reducing the UK’s overall carbon emissions, according to report

The general public are resentful, cynical and resigned when it comes to the issue of climate change, according to an IPPR report.

Unless they can be persuaded to adopt lower-carbon lifestyles, it will be impossible to meet new emissions targets, says the report.

An approach based on saving the public money, and giving them greater control over energy bills and independence from suppliers would be more effective, say report researchers.

'Success will lie in convincing consumers that in adopting lower-carbon lifestyles they can save money and have control in a chaotic world, and they can do the right thing and look good without being an environmentalist,' said IPPR associate director Simon Retallack.

'If we can achieve that, while putting the policies in place to ensure that lower-carbon options are affordable, attractive and visible, we will have gone a long way towards mobilising the power of consumers in the battle against climate change,' he said.

The report, 'Consumer Power: how the public thinks lower-carbon behavoiur could be made mainstream', was based on workshops and in-depth interviews in late 2008 and early 2009. Researchers also visited interviewees' homes to gauge their reactions to energy advice.

Useful links

IPPR full report

See also

 

Previous Articles...

ECOLOGIST COOKIES

Using this website means you agree to us using simple cookies.

More information here...

 

FOLLOW
THE ECOLOGIST