Students Association University of the West of Scotland: Communications Challenge Entry 2012
Show your support for the Students Association University of the West of Scotland by casting a vote for their Waste me not video
The video which we are entering in to this competition is one which was aimed at students as part of the promotional material for our 2011 'Waste Me Not' campaign. Waste Me Not aims to highlight to the student population the issues of waste and over consumption, as well as to help students get rid of unwanted items and in turn, gain said items! We found this campaign to be incredibly successful, with the team collecting over four tonnes of unwanted items and then redistributing it all to interested students.
The video itself in itself is generally self-explanatory. Its main aim was to portray to the students the abundance, quality and variety of items that were available. We found that a lot of students were wary of taking something for free – being quite taken aback that they could take home a new kettle for nothing in return! The video helped target and combat this barrier. We did this by showing it at our first ‘Free Shop’ at our Freshers’ Fair in September and has been used at every Waste Me Not event so far. It has also been used on our Facebook page, as part of the Waste Me Not campaign strategy.
In terms of communication I think the video is simple yet effective, clearly displaying the problem and its solution. It challenges the issues of ecological and economical disparity, communicating to students how they can get involved and in turn engaging them with the subjects. Furthermore, the SAUWS volunteer who helped film and produce the video has fed back to us explaining that his confidence has increased in his course work as a direct result from the filming.
To vote for the Students Association University of the West of Scotland, click here.
If you are a student you can get a subscription to the Ecologist for only £5 by clicking here and providing your NUS Extra card number when asked.
To view the video submissions from other uninon,click below
Voting closes 4pm Friday 2nd March, 2012.
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